The target audience MTV aim at are the younger generation. This ranges between the ages of 14 to 35. MTV play the mainstream music that is popular in the charts, this is so that their channel attracts all audience, and gets lots of views.
MTV has a variety of music that is played within its channel. These genres include, Pop, RnB, Dance and Rap. They play a variety of music so that they attract audiences of different genres, this leads to their channel getting more views and more popular. The more views a channel gets the more money the channel gets.
One of the artists that appear on MTV on a regular basis would be Justin Bieber. Justin Bieber is popular amongst the female audience of MTV, and is based around the Pop, RnB genre type music. Because Justin Bieber is popular amongst a certain audience it is important for MTV to keep him as a regular on their channel, this is because a music channel wants all audiences. Another artist that appears on MTV would be LMFAO. LMFAO are a Pop/Dance group that release songs that find their way into the charts. LMFAO are popular amongst all audiences, this is because their music is upbeat and catchy, and they also attract dancers to listen to MTV. JLS are another group played on MTV quite regular. JLS are popular amongst the female audience and attract them to listen to MTV. JLS are a young Hip Hop/Pop group, which appeals more to the younger audience.
Branding is essential for a music channel; this is because people will be familiar with the logo. Branding are things such as magazines, websites etc. Audience who are familiar with, and like MTV will buy these things. This leads to the music channel making more money as they are selling.
The MTV logo is recognised by most people. The logo is popular as it is advertised almost everywhere. The logo is simple; it has the letters ‘MTV’ on it. MTV stands for ‘Music Television’. The logo for MTV changes depending on what festival is coming up, and by changes I mean the colour of how the logo is laid out. The colours of the MTV logo are quite dull, but this could be because they are known as a professional music channel. The "TV" on the MTV logo is in graffiti writing, this brings out the urban side to the logo and lets the audience know that there is some sort of urban music within the channel.
Kerrang don’t aim at a specific age group, the music that they play ranges from music released years ago, to the new music that is released. Kerrang mostly plays rock on their channel.
Kerrang are a rock genre music channel. This limits the amount of audience as they only play one type of music on their channel. But the people who listen to rock know about Kerrang, this is because it is the most viewed rock music channel, although Kerrang don’t have a wide range of viewers, they still have a majority of the people who listen to rock.
One of the artists that appear on Kerrang is Paramore. Paramore are a known rock band, even by people who do not listen to rock that much, but because of their popularity people who don’t usually listen to rock will hear their songs a few times on the radio. People who have heard their songs on the radio before could then go to Kerrang because of their new liking. Another one of the artists that appear on Kerrang on a regular basis are the Red Hot Chilli Peppers. The Red Hot Chilli Peppers have been around for quite a long time and are popular on Kerrang. The Red Hot Chilli Peppers appeal to a wide range of age groups; this is because they have been around for quite a long time, so the older audience who have listened to them from the beginning will still listen to them. Their music is quite popular, so the younger audience are bound to like them too.
Kerrang are popular for their weekly magazines. Their magazines have information about what events are coming out, information on the bands that play on Kerrang and new up and coming bands that have started to get popularity amongst the Kerrang fans. This channel is used as a form of branding as the music played on this channel is rock. People who listen to this channel know that they are listening to rock.
The logo appeals to their audience as by looking at it, you can tell that they play rock music, or music similar to that. The Kerrang logo is popular as it is advertised. People who do not listen to Kerrang would know by looking at the logo that it is a music station. Kerrang's logo has cracks in it which shows that the channel has some rock to it.
Box Television is aimed at the younger generation, ranging between the ages of 14-35. The music played on Box is the new songs released in the charts, mainstream. Music liked by most people.
The music played on Box is the popular songs that come out. These genres include, Pop, RnB, Dance and rap. These music genres attract a wide audience as they are mixed. The variety of music played on the channel gets more views as people will tune in because they know a song will be played on that channel.
The artists played on this channel depend on what songs become popular. One of the artists played on the channel frequently would be Rihanna. Rihanna is popular mostly amongst the younger generation. The songs she releases are known by a wide audience and attract lots of people to listen to them. As Rihanna releases popular songs, she is played on Box quite frequently. David Guetta is another artist played on Box on a regular basis. David Guetta is a DJ and is in the Dance/Pop genre of music. His music has become quite main stream and is listened to by everyone. Most people know who David Guetta is and would know what channels to go to so that they can listen to him. Nicki Minaj is another artist played on Box. Nicki Minaj is in the Hip-Hop/Rap genre music. Nicki Minaj releases popular songs that are why she is seen on Box quite a lot.
This channel is used as a form as branding because the music played on it is mainstream and popular; people who listen to this channel know that they are listening to new releases and music that is popular amongst the public.
The Box logo is popular amongst its audience as it is different from most other logos. The logo is creative as the letters of ‘Box’ are inside boxes. The logo is popular as it is advertised. The Box logo is not so colourful but is quite funky because of the design of it, this lets the audience know that the channel has pop included.
Kiss is another channel aimed at the younger generation, aging from 14 to 35. Kiss consists of the Hip-Hop, Dance and RnB genre music. The music played on this channel is popular and are in the charts, or have been in the charts in the past.
The music on this channel consists of RnB, Hip-Hop and Dance. This type of music is popular amongst the younger generation. This music attracts a wider range of viewers as they are the popular songs released into the charts or older songs that where once popular. Kiss has been around for a long time, this means that they will have viewers from years ago listening to the music played on their channel.
One of the artists that appear on kiss is Drake. Drake’s music genre is RnB and Rap. Drake has become very popular toward the younger audience. As Drake appears on Kiss it attracts the young viewers to go to their music channel and listen to the music being played. Beyonce is another artist who appears on Kiss. Beyonce is popular amongst all audiences; she has been around for quite a while and has always been successful with her songs. Beyonce attracts a wide audience to listen to her music. As her music is played on kiss it would lead to more views. Jason Derulo appears on Kiss quite a lot. Jason Derulo is another popular artist amongst the younger generation, the music he releases end up in the charts.
This channel is used as a form of branding as all the music that is popular is played here. All mainstream music that makes it into the charts will play on this channel whether or not they are old or new releases. The kiss logo is baby blue which shows the audience that there is a hip-hop sense in the music channel, the logo also looks like a mouth which relates to the name of the music channel.
